bizinformer
Worthless Words In Marketing
Filed in archive Marketing by Jim Logan on May 25, 2006
Worthless Words In Marketing
Excellence, world-class, tier 1, best, most complete, full service, tireless, fighting, hardworking, etc.

Those are nice, well used, and completely meaningless words we see in advertising and copy of all sorts.

They're meaningless because they all require definition. For example - what does excellence in education mean? How about a world-class customer support organization? Until you define excellence or world-class it means a thousand things to a thousand people. And in business that means it's worthless.

Permalink: Worthless Words In Marketing
Tags: copywriting  words 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/22910
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for Worthless Words In Marketing:

  • Currently 9.20/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 9.20 out of 5 vote(s) cast.
Subscribe
Share It
Popular posts from our other blogs:
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!