If you were forced to choose between having a mediocre marketing and sales effort to make money with a great product or service – or – a great marketing and sales effort to make money with a mediocre product or service, which would you choose?
By mediocre, I mean when something is just okay. Not great, not remarkable, just okay. Basic needs are satisfied – mediocre.
I think the choice is obvious. A mediocre product or service can be sold with a great marketing and sales effort. I don’t believe the opposite is true.
You can have the greatest product or service in the world, but if no one knows about it or you can’t completely translate its wonderful features and functionalities into meaningful customer benefits, how could you expect to be successful in selling it?
Haven’t we all seen great products or services with little to no sales? We stand there scratching our head wondering why something this great isn’t being used by everyone and purchased everywhere. Conversely, we see and use many products and services that fail to wow us – they work, they just aren’t great.
So what do you think? If you could only have one – great marketing and sales or a great product – which would you choose?