You Have 30 Seconds, What is Your Edge?
Here is mine: I can help you make money while you sleep!
This article by erica Olsen will help you get your 30 second competitive edge answer.
Here's the 30-second challenge to determine if you know your competitive advantage. Ready? Go. I meet you at one of the numerous local networking events and you introduce yourself, "Hi, I'm Bob Jones with ABC Company." "Hi Bob. Nice to meet you. Tell me a little about your company. What is your company best at?"
… 29, 30. Time's up! Could you answer my question in less than 30 seconds, succinctly, and with clarity? If yes, skip this article. If not, don't worry, you are in good company. The majority of businesses are also trying to figure out what they are best at. Honestly, this question is hard to answer. You have to narrow your focus more than you are comfortable with.
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