Yesterday, I wrote a post on another blog about sales and marketing plans for 2006. The gist of the post is you shouldn't have a 2006 growth plan that's based on working harder at the things you did in 2005:

Working harder rarely results in meaningful change. Sure, you can get a bump in results from doubling your effort, but it's rare to double your results from working harder.

While you can't slack off, take it easy, and expect success, you can't expect the world to drastically change in your favor from having doubled your hours of work from 40 to 80 a week. It would be great if it was that easy, but it isn't.

I woke this morning believing this is a topic I should highlight and build on here.

If you're not going to work harder in 2006, assuming you're already working hard, what are you going to do that's different? How are you going to push your business to the next level of success?

While every business and market is unique, here is a list of things to surface thoughts and ideas:

• Start a master mind group
• Write a sales letter
• Change your website
• Host a conference
• Sponsor an event
• Enroll in training
• Change your presentation
• Meet new people
• Attend conferences
• Join discussion groups
• Seek speaking opportunities
• Write white papers
• Start a newsletter
• Call old friends
• Call old customers
• Distribute flyers
• Announce a promotion or sales event
• Joint market
• Find a new sales channel

The list is nearly endless! The point is doing something different. Look for ways to get your message to other markets and people in ways you haven't done before. Open as many doors as you can and seek new ways to talk about your company, product, and services.

What would you add to my list?