Small and medium-sized businesses that have been in operation for 10 years or less spend more on traditional and new media marketing than those in business for more than 10 years, according to The Kelsey Group. However, established and new SMBs alike have yet to embrace local paid search advertising. A Kelsey Group survey found only 6 percent of newer SMBs and 4 percent of older ones currently use local search in their marketing mix.
During a presentation at the recent Yellow Pages Association Annual Conference in Orlando, Florida, Kelsey Group analysts offered findings and analysis from the firm's Local Commerce MonitorSM, an ongoing study of media usage by SMB advertisers, conducted with research partner ConStat.
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