Category: Branding

Aug 21 2007

Making Opera Cool

Sounds like an oxymoron, doesn't it? I mean when you think of opera do you think of toe tapping, knee slapping fine entertainment? Hip? Cool?

Probably not. And yet that is just what the new gener…

Jul 28 2007

Do You Suffer From Mistaken Identity?

We've all made mistakes.

My son swears he'll be in therapy for life because I mistook a pair of boxers for shorts and made him wear them to school when he was 6. Hey, they looked like shorts…

Jun 26 2007

Welcome Strategy Stew to the Blogosphere

They say 50,000 blogs are born every day, but here is a new one that looks to be informative and TASTY.

Ivana Taylor of Third Force has entered the blogosphere recently with Strategy Stew, a blog foc…

Jun 09 2007

A Rose By Any Other Name – Would Sell Better??

A recent survey by Autobytel.com discovered that consumers are 72% less likely to buy a car if they don't like the name. Debbie Kelley writes about it on her blog Gazette Business. Who had the wor…

May 24 2007

Bette’s Branding Bomb

I have been a huge fan of bette midler's since time began. Nobody sells a song better than Bette. When I heard she was going to take the place of chest thumping Celine I was thrilled. Bette in Veg…

May 23 2007

One Word Branding

In John Jantsch's recent e-newsletter he tosses out a challenge to small business owners or to frankly anyone selling anything to anyone.

What's the Measure of One Word?
Can you or your cust…

May 07 2007

Leave a Lasting Impression with Ignite Cards

So, check it out. (Did I sound a little like Randy Jackson from American Idol???)

A friend of mine has just started working for a company called – this is the coolest name – Dimple Dough. Just imagin…

Apr 21 2007

The Brand New Brand YOU

Have you ever read anything by Tom Peters? He has a rather jerky, fast-paced style that takes some getting used to, but it well worth the time.

You can't read his books once and capture all he ha…

Apr 21 2007

What is Your Super Power?

Have you ever thought of yourself as the Super Hero in your industry? What are your super powers? How do you save the day?

I recently learned about a company who will help you determine your super va…

Mar 26 2007

It’s HOW You Do, Not WHAT You Do

John Jantsch makes a great point in his posting this week. Think How You Do Not What You do.

He reminds us that we all have competition – no matter what our field there are hundreds, thousands, more,…