Category: Marketing

Apr 28 2011

Small Business Marketing Mistakes With Social Networking

Small business marketing via social media sites is on the rise among small businesses, but many are still struggling to master the basics of these platforms. The basic Page set up can be confusing for…

Mar 18 2011

Three Online Tools for Small Business Marketing

All of the tools you need for successful small business marketing can be found online. For example, If you have created persuasive videos to sell your products, what is the best way to distribute it? …

May 20 2010

Print Flyers, Hit the Beach

Business is business. It's more than just your professional commitment. You have the life you have (complete with a nice house and vacations in the Caribbean) precisely because you do what the …

Apr 23 2010

Spam: It’s like Cannibalism, Only Worse…

Seth Godin hit the nail on the head recently in a discussion of the stupidity of using spam as a marketing tool. He did it mostly just by saying that, well, it's stupid. Of course, he said it mo…

Feb 28 2010

Give Your Sales Staff More Time for Lead Nurturing

Your sales force is the driving force for your business. It doesn't really matter how good your product or your service is if no one sells it. Your services will be unused. Your product will co…

Jan 30 2010

Information is Good, But It Can Also Steal Your Soul

Seth Godin had a blog post a week or so ago about data – and how everyone wants more data, so they can prove their point.

We live in the Information Age now. There's a common misconception th…

Jul 08 2008

Video Ad Tools: SpotMixer and Google

To be persuasive we must be belivable; to be believable we must be credible; credible we must be truthful. – Edward R. Murrow

SpotMixer is an online video ad creation tool put out as a service by One…

May 16 2008

Pros and Cons of Social Networking Sites (Written by Professionals)

Lofty words cannot construct an alliance or maintain it; only concrete deeds do that. – John F. Kennedy

Small Business Trends posted two articles with opposing views on the use of Social Networking y…

Apr 17 2008

Location and Visibility

What kills a skunk is the publicity it gives itself. – abraham lincoln

Two really good posts at Duct Tape Marketing and On Start Ups this week. The posts are not really related unless you think of th…

Mar 18 2008

Great Marketing Resource

The art of publicity is a black art. – Learned Hand
Wow! Sometimes people put so much work into something they are willing to share with others that it just makes you say, "wow!"
That is the…