In this month's edition of Eyecare Business there is an article entitled Giving Away Your Profits? I read this article with interest, first as a 17 year veteran of the optical retail industry an…

When you think "on-line retailers" who comes to mind first? Well, if you said Amazon you were right. They currently do 10.7 BILLION dollars in annual on-line sales. That's almost 10% of …

A friend of mine, Daniel Sitter, has just published a new book: Superior Selling Skills Mastery.

Now I am not a sales person, I'm a writer, and although I was successful as a retailer, cold calli…

Imagine if you could give an entire sales presentation and not even be in the room. Think about your initial sales schpiel: a power point presentation with a little narrative for each slide, right?

O…

It has been a brutally hot spring in NE Ohio. We haven't had rain in weeks, the grass is turning brown and I (a professed anti-air conditioning maven) have had to break down and turn on the evil m…

On the heels of my post about the top 30 open ended sales questions, I found an article written by the author of the Rich Dad series of books, Robert Kiyosaki.

He talks about the advice his rich dad …

Do you know the difference between an open-ended question and a close-ended question?

You might say that a close-ended question will be answered with a Yes or a No.

But I say, the difference between…

I have a big birthday coming up this summer and so if you have begun to shop for just the perfect thing, let me tell you what NOT to get me:

The Fish 'n Flush toilet Tank Aquarium Kit.

I just re…

If you are a crafter looking for customers, Etsy is a great place to test the waters.

Before you open a store or place expensive ads in magazines, check out this on-line consignment craft house. Cust…

This weekend I plan to add new potential prospects to the excel spreadsheet that is my sales pipeline. And I got to thinking – just what information should I capture?

Obviously the contact informatio…