Nov 03 2011

Ideas for your Business Jingle & an Example from Empire Today

Ideas for your Business Jingle & an Example from Empire Today
© Nakeva

Developing a great business jingle is an essential part of the latest trend known as sound branding. Companies have been creating business jingles since at least the 1920s, dating back to the launch of the earliest US radio station commercials.

The power of catchy tunes to boost your brand has stood the test of time because it works. One example of a famous business jingle comes from Empire Today, and their jingle has been broadcast since 1977 to promote their Empire Carpet and other flooring installations.

The use of sound branding has evolved over time as technology has changed, and the latest incarnation is geared towards the social media world. Social media offers a huge new opportunity to promote your business jingle via your website, mobile apps, online TV, YouTube and much more. These media outlets offer the chance to tie visual and audio aspects of your branding together, which can increase the effectiveness of both. Sound branding can work for any size company, and it's worth noting that the largest companies all use jingles to promote themselves.

Oct 18 2011

Growth of Small Scale Business in Canada

Growth of Small Scale Business in Canada
© kevin dooley

Canada has grown from fourth position since 2010 in the pace of small scale business growth and is known as one of the best in the world. Its country's economic future depends on innovative and productive small scale business growth. Government of its country is trying to invest and assist all small scale business to grow so that it leads to employment and new job creation. Usually the small scale business relies on science and technology maintaining their position in cut edge competition. This small scale business helps in building productive relationship with scientists and technologists leading them to know how to bring their ideas in the market with these small scale business houses. Despite of recent economic challenges overseas optimism persists in the growth of small scale business houses in Canada.




Oct 18 2011

How to Get the Best Flooring for Your Small Business

How to Get the Best Flooring for Your Small Business
© 30cent_banana

If you're keen to improve the look and feel of your commercial outlet or your small business office, then you're going to have to consider a variety of commercial flooring options. Fortunately, small businesses can receive specialized help. As businesses typically use larger spaces and have business applications for their space that are different from homes, businesses will often require commercial flooring professionals, such as that offered by Empire Flooring.

There are a number of resources for DIY or do it yourself flooring, but for commercial flooring, it's important to use commercial flooring contractors like Empire Today, for example. The reason is because they specialize in the job and can get it done much faster than if you tried to do it yourself. Not only can professional flooring installers do the job efficiently, their work can also give you greater peace of mind as they have experience in ensuring that the flooring is adequately sized, fitted, and compatible in its look for your business space.