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Introduction Different businesses require different, industry-specific tools. A barber shop isn’t going to need real estate software for instance. But what we are going to

I recently wrote a post on making free offers – extending your product or service to new customers for free. One of the tips I

We’re all familiar with up-selling and cross-selling. But are you familiar with down-selling? Down-selling is a terrific way to win new customers and begin lifelong

There are a lot of great and thoughtful things you can do to build a business. But we both know it’s not the things you

Here is a simple way small businesses can offer their customers an advantage in doing business with them as opposed to their larger competitors. Just

Assuming you’re not the only company on the planet that provides products and services similar to yours, what is it about your offering that’s unique?

I’ve written that all you really need to do to give great customer service is care. And I recently wrote of the need to have

Let’s be honest. Complaints are a reality of business. Every company, no matter how great, responsive, or caring, receives some number of complaints – email,

There is no one definition of a virtual office, as the idea can be adapted to many different work situations. In general terms, however, it

What do you complain about in your business world? Is there something you dread doing? Is there something hanging over your head that keeps you