The Essential Software in Your Business’s Technology Stack

Introduction Different businesses require different, industry-specific tools. A barber shop isn’t going to need real estate software for instance. But what we are going to cover here are the core applications that all businesses need. Let’s get started… The high-level view of your tech stack can be broken down into these 5 broad categories: Communication …

5 Tips To Test An Underperforming Product Or Service

I recently wrote a post on making free offers – extending your product or service to new customers for free. One of the tips I gave is if you make a free offer and no one takes you up on it, you likely don’t have a compelling product or service. Yes, there are times when …

Do You Down-sell? If Not, You Should

We’re all familiar with up-selling and cross-selling. But are you familiar with down-selling? Down-selling is a terrific way to win new customers and begin lifelong business relationships. Down-selling is simply where you have an offer that’s easy to purchase – doesn’t require a lengthy analysis, doesn’t require a big financial decision, and is easy to …

A Simple Small Business Advantage Available To All Businesses

Here is a simple way small businesses can offer their customers an advantage in doing business with them as opposed to their larger competitors. Just make yourself available. Many businesses place roadblocks and barriers to customer interaction – voice mail, call screening, auto attendants, unnamed email boxes, etc. Barriers that limit the timeliness of customer …

If Your Market Or Customer Doesn’t Care, You Can’t Call It A Benefit

Assuming you’re not the only company on the planet that provides products and services similar to yours, what is it about your offering that’s unique? As with benefits you offer your customers, your uniqueness needs to be tied to things valued by your customer. Your uniqueness is your ‘orange’…your ‘orange’ as compared to other’s ‘apple.’ …

More On Delivering Great Customer Service

I’ve written that all you really need to do to give great customer service is care. And I recently wrote of the need to have an escalation procedure and how having such can boost customer-vendor relationships. This post is about practical things you can do to deliver great service. It’s so simple. Great customer service …

9 Tips On Handling Complaints

Let’s be honest. Complaints are a reality of business. Every company, no matter how great, responsive, or caring, receives some number of complaints – email, phone calls, letters, blog posts, etc. It’s inevitable; you can’t keep all people happy all the time. Sometimes the complaint hurts. Sometimes it’s personal. It especially hurts when you have …

Top Benefits of a Virtual Office

There is no one definition of a virtual office, as the idea can be adapted to many different work situations. In general terms, however, it refers to a business set-up with no centralized location; communications, filing and paperwork can be outsourced and most importantly, the user gets the benefit of office services and meeting rooms …

Turn That Frown Into an Action Item

What do you complain about in your business world? Is there something you dread doing? Is there something hanging over your head that keeps you from smiling and enjoying life? This past week my mentor, Norma Rist offered a way to get those cranky monkeys off our back. “First write down three things that are …